Top 5 Underrated Streetwear Brands!



Meet the brains behind white-hot new streetwear label, Jaded London

Marie Claire

Ever dreamed of packing in your day job and starting your own fashion label? Many do, but few actually go ahead and do it. Meet Jade Goulden, who did exactly that in the summer of 2013...

Having worked at various design houses such as Burberry and Vera Wang, and most recently as a buyer for ASOS, Jade decided to go out on a limb and do what she’d always dreamed of. A year later Beyoncé was photographed wearing Jaded London. If that isn’t inspiring, we don’t know what is.

Marie Claire meets the woman behind one of London’s hottest street label…

Why did you decide to start your own clothing label?

We set-up Jaded London in the summer of 2013. After two successful years working at ASOS I decided to use the business skills I had learnt and my commercial eye to take a big risk and start my own label. My family have worked in the fashion industry for three generations. I have grown up around the business and learnt the trade from my father. I saw the growth in the market for streetwear so decided to develop an exciting range for a young demographic. My brother, Grant, graduated university at the same time, he has a far better knowledge than me of men’s fashion and trends so we decided to work together to develop a unisex brand.

How did you go about starting up?

We began with designing 20 prints based on current trends. We then sampled these designs in several UK factories. As a start-up brand, minimizing costs was crucial so we pulled a few favours and shot the samples on friends in a skate park in Camden to produce our lookbook. We set-up a website with all our imagery and then cold-called buyers to start selling the collection.

How did your experience as a buyer help you?

It gave me a great commercial eye and helped me to understand what the consumer wants rather than designing solely for my taste only.






Video: Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting

Meet the brains behind white-hot new streetwear label, Jaded London
Meet the brains behind white-hot new streetwear label, Jaded London images

2019 year
2019 year - Meet the brains behind white-hot new streetwear label, Jaded London pictures

Meet the brains behind white-hot new streetwear label, Jaded London recommendations
Meet the brains behind white-hot new streetwear label, Jaded London advise photo

Meet the brains behind white-hot new streetwear label, Jaded London photo
Meet the brains behind white-hot new streetwear label, Jaded London foto

Meet the brains behind white-hot new streetwear label, Jaded London Meet the brains behind white-hot new streetwear label, Jaded London new foto
Meet the brains behind white-hot new streetwear label, Jaded London new pics

foto Meet the brains behind white-hot new streetwear label, Jaded London
foto Meet the brains behind white-hot new streetwear label, Jaded London

Watch Meet the brains behind white-hot new streetwear label, Jaded London video
Watch Meet the brains behind white-hot new streetwear label, Jaded London video

Communication on this topic: Meet the brains behind white-hot new streetwear , meet-the-brains-behind-white-hot-new-streetwear/
Discussion on this topic: Meet the brains behind white-hot new streetwear , meet-the-brains-behind-white-hot-new-streetwear/ , meet-the-brains-behind-white-hot-new-streetwear/

Related News


Help for Low Libido in Men and Women
How to Feed a Red Bellied Parrot
How to Read a Survey
People Are Obsessed With These 10 Reusable Ziplock Bags
OYE Swimwear 2013 Collection
Outcry at suicide of girl forced to marry her rapist
Iskra Lawrence Calls Out Fashion Week for Promoting Eating Disorders
5 Ways to Repurpose YourFoundation
How to Eat Healthy While Still Enjoying Yourself
What it was like to live like Kim Kardashian for a week



Date: 12.12.2018, 10:35 / Views: 83364


Back to Top