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Fashion with conscience – Bottletop bags arrive at Selfridges!

Marie Claire
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Do you want to be the height of fashion and help in the fight against global poverty? Then hit the bottle(top)...

It’s official, the ‘It’ bag is back! But we’re all much more discerning after the recession so not just any old arm candy will suffice, which is why Selfridges have teamed up with UK charity Bottletop to offer beautiful bags that also help alleviate poverty in the developing world.

Bottletop, the brainchild of Cameron Saul (whose father Roger Saul foundedMulberry), uses recycled bottle tops salvaged from waste and spun intogorgeoushigh-fashion handbags by local communities.

Being at thecutting edgeof fashion was absolutely key for the son of handbag royalty, and the first Bottletop bags were developed with Roger and the Mulberry design team where it quickly became the best selling bag of the season back in 2002.

‘I wanted Bottletop to be a cool brand. We’d sellsexy, high-quality products with a feel good factor, not things people brought because they felt they had to,’ said Saul.

In fact Bono’s‘Red’campaign was launched after Bottletop began, to mirror this original concept.

In 2007 Bottletop collaborated with Oliver Wayman and Luciano Dos Santos from Brazil to form the Ring Pull project. Devising a training program for a Favela community, residents were educated on how to make products, helping people work their way out of poverty.

Each bag isstunningin it’s own right, and the new limited collection comes in five styles; the ‘Luciana’ clutch, the ‘Claudio’ luggage bag, the ‘Paris’ shoulder bag, the ‘Comprido’ clutch, and the ‘Bellani’ shoulder bag, each with the coveted blue ‘Bottletop’ logo.






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Fashion with conscience – Bottletop bags arrive at Selfridges
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Date: 06.12.2018, 10:43 / Views: 82463


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