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Kustom Kulture is a used to describe the , , , and of those who drove and built and in the from the 1950s through today. It was born out of the hot rod culture of Southern California of the 1960s.

In the early days of , many fashions and styles developed. Over time, each of these distinct styles of customizing have blended and reshaped our everyday life. Artists such as , , and custom car builder ; along with Lyle Fisk, ; hot rod and customizers such as the (Sam and ); along with numerous artists, automobile painters, and movies and television shows such as and (The Munster Koach, ) have all helped to form what is known as Custom Culture.

Custom Culture is usually identified with the of the 1950s, the of the 1960s, and the of the 1970s. Other subcultures that have had an influence on Custom Culture are the , of the 1960s, the rockers of the 1970s, the metal and music, along with the of the 1980s, and of the 1990s. Each separate culture has added their own customizations to the cars, their own fashions, influenced the music, and added their own ideas of what is cool, what is acceptable, and what is not. Everything from wild pinstriped paintjobs, to choptop , to custom and motorcycles, to and black paint jobs, along with music, cartoons, and monster movies have influenced what defines anyone and anything who is part of this automobile subculture.

In the 1990s and 2000s, Kustom Kulture had taken on a rebirth of American subcultures from the 1950s and 1960s with activities. Each style is distinct, and has its roots in American automobile history. Many styles that would not have tolerated each other in the past now come together in large car shows.


Kustom Graphics[]

The rebirth of Kustom Kulture has seen the use of the term “Kustom Graphics” to describe the style of artwork associated with the subculture when applied to posters, flyers, T-shirts and logos.

Sweden and Finland[]

Swedish hot rodders with a 1960s American car at Power Big Meet

Locals in these countries, influenced by American culture, have created a local hot rod culture which is vibrant in and where enthusiasts gather at meetings such as and clubs like Wheels and Wings in , Sweden have established themselves in Hot Rod culture. Since there is very little "vintage tin" the hot rods in Sweden are generally made with a home made chassis (usually a Model T or A replica), with a Jaguar (or ) rear axle, a , and tub, but some have been built using for instance a chassis. Because the Swedish regulations required a crash test even for custom-built passenger cars between 1969 and 1982, the Duett option was preferred, since it was considered a rebodied Duett rather than a new vehicle. Some 1950s and 1960s cars are also hot rodded, like , , , , , to name but a few. These are known as (sometimes spelled Kustom).

See also[]


Renegade Magazine's Custom Culture Circus

Further reading[]

  • Kustom Graphics, , 2008,  
  • Kustom Kulture, Last Gasp, 2005,  
  • Dizzy Dictionary, The: A Lowbrow Guide to Custom Culture, Last Gasp, 2009,  
  • Kustom Graphics 2, , 2010,  
  • DeWitt, John. Cool Cars, High Art The Rise of Custom Culture. .  .